Our design for this hotel for one of the most affluent cities in Europe, Hamburg, is one that embodies luxury in its most honest and mature form: Serene Sophistication, whereby a harmonious experience is achieved whilst encompassing an artistic appreciation for luxury design. The location of this 5-starPlus hotel will be at the border of Outer Alster Lake. It will have 130 keys + 20 long stay options, 3 restaurants of which one will have a star chef, 1.200 m2 wellness area, a music hall and more high-end amenities. The design aesthetics and palettes are based on open symmetrical lines and contemporary soft luxurious tones that not only deliver a serene experience but also encompass a Nordic identity. With unique bespoke elements designed especially for The Fontenay, and with the inclusion of art, in particular sculpture in the design, this hotel concept is based on reaching a cultural point of high luxury achieved in all facets, very relevant to its location. In this pitch Piet Boon® cooperated with German based GMP Architects.